Research and Development

To develop an idea for upgrading an existing product or completely new product development. This process includes everything from brainstorming, understanding industry-specific intricacies, narrowing down areas of opportunity or concern, identifying synergies between existing products for best product/cost optimization, conducting the market survey to assess market readiness and ultimately turning research into a marketable commodity.

To turn an idea into tangible information which can ultimately lead to new product development, or refine an existing product, our mission is to apply cross-functional processes which must include tons of market research. Of course, that cannot be completed without technical research as well. When it comes to designing a concept or even some sort of a prototype creation, the final result always is and must be a product creation in its best version which is immediately ready to be launched at any time needed. We offer a range from analytical marketing approaches to a more creative process, depending on your requirements.

To change the appearance, materials or marketing of a product without introducing a new invention. It is basically the conversion of a market need or opportunity into a new product or a product upgrade.

To exploit a new market opportunity or develop, and subsequently market, a new technical invention.

To bring theory and practice together, our researchers work closely with the product developers to understand and agree on how an idea can be turned into a practical product, handling prototype complexity, clarifying issues such as mass production, sales tactics, maintenance etc.